Add £20k p/m revenue to your business with LinkedIn

Without sucking your time.

Get more clients → See the system

Run by a person, not a platform. No bought lists. No sequences. No tool to learn.

30 mins on sales a day, and that is it

Twenty minutes on content, ten on outbound. It fits around the client work you already have.

3-5 qualified leads a week

Real conversations with the people you actually want, instead of waiting for the next referral.

1-2 new five figure clients a month

That is what the whole thing is built to do. Not impressions, not meetings. Signed work.

Move from referrals to
a predictable pipeline.

You are brilliant at the work. Nobody ever taught you the other bit, because for years you did not need it. Then the referrals thinned out. Almost every business owner I speak to is stuck on the same four things.

01

Referrals are drying up

They still come, just never when you need one. You go heads-down on delivery for three months, a contract ends, and there is nothing behind it. By the time you notice, you are already two months away from revenue.

02

You do not have time for sales

You know the answer is personal messages to the right people. Then you sit down to write them and one takes twenty minutes, because you actually read the profile. Ten a day is a working day gone every week, on top of billable work.

03

Posting content is awkward

You know it works. You have watched people with half your expertise build an audience off the back of it. But the thought of your peers and your clients seeing you post makes you close the tab, so the profile still reads like a CV.

04

Tools and cold email have not worked

Automated connection requests, a scraped list, a sequence someone sold you. It produced silence, a couple of meetings with the wrong people, and a quiet decision never to bother again.

What this is actually about

You do not want more clients.
You want enough coming in that you can say no.

Everyone I speak to says the same thing eventually. They do not want to double. They do not want twelve staff. They want two or three good clients a quarter and the confidence to turn down the ones that are going to be a nightmare. That is a different problem to "get me more leads", and it needs a different answer.

The First Gear System

Almost everyone starts in fifth gear. They buy the tool and turn up the volume before deciding who they are for and what they are selling. You cannot fix a message nobody wants by sending more of it. So we start in first and work up. Three months, four gears.

1
2
3
4
1
First gear

Fix what is underneath

We decide exactly who you sell to and exactly what you sell them. Your offer already works, it has just never had to stand up without a warm introduction doing the persuading. Then your LinkedIn profile gets rewritten so it says that in three seconds.

  • One clear buyer, written down
  • Your offer packaged and priced
  • LinkedIn profile rebuilt around it
  • A weekly plan you can actually follow
2
Second gear

Turn the engine on

Every day you get 10 to 15 real people who match that buyer and have just done something suggesting they might need you. Each one comes with a personal LinkedIn DM already written in your words. You approve it, change it, or bin it. If your buyers live in the inbox instead, we do the same over cold email.

  • 10 to 15 human DMs a day
  • Every one tied to a real, recent signal
  • Written in your voice, never a template
  • Cold email too, where that suits your buyer
  • Nothing goes out without you seeing it
3
Third gear

Drive inbound

You use the First Gear content framework to take apart the objections that stop your buyers saying yes, in public, one post at a time. Do that consistently and the right people start coming to you instead. This is where 80% of my own leads come from.

  • A content framework, not a blank page
  • Built from your buyers' real objections
  • Roughly one post a day, 20 minutes
  • Written posts, no camera needed
  • Everyone who engages gets followed up
4
Fourth gear

Close one new deal a month

Leads are worth nothing if the conversations die. We look at where yours are dropping off, week by week, and fix that specific thing. How you open a call, what you ask, how you price it, how you follow up. Until a new deal a month is just what happens.

  • Four numbers reviewed every week
  • We find where conversations stall
  • How to run the call and what to ask
  • A repeatable way to price and propose
  • You keep the whole system afterwards
Why we do it in this order.

The biggest mistake I see is people outsourcing sales before they have nailed who they are for and what they are selling. They hire a setter or turn on a sequence, get silence, blame the tool, and try a different one three months later. Sales does not start with better tooling. It starts with the foundations, which is why gear one comes first and everything else waits.

Bolt on

Cold email, when your buyers are not on LinkedIn

Some buyers barely open LinkedIn. When that is true of yours, we build a proper cold email system alongside the main engine. Real infrastructure and DNS set up correctly, verified data rather than a bought list, and short human messages that ask one question instead of pitching. It runs quietly in the background and needs almost nothing from you.

LinkedIn stays the engine. This is the second channel, not the replacement.

Time is the bit
people worry about.

Everyone asks the same question, so here is the honest answer. Sales still has to come from you, because you are the one people are buying. What we do is take out the part that actually eats the hours: working out who to talk to, what to say to them, and what to post about. That is why this takes thirty minutes instead of an afternoon.

20 mins

One LinkedIn post a day

Never a blank page. The framework tells you what to write about, built from the objections your buyers keep raising. Written posts, so you are never on camera.

10 mins

Warm prospects, handed to you

Every day you get a list of ten people worth talking to, and the reason each one is worth talking to today. No searching, no scrolling, no deciding who is who. You just send the messages.

Weekly

A review with me

We go through what came back, where conversations stalled and what to do differently. This is the bit that turns replies into signed work.

You close nine out of ten. You are just not in enough rooms.

Matt Rowbotham speaking at WeWork Labs
About Matt

I raised £2m, then realised
I was better at selling.

I have spent my career in sales. Microsoft first, then high-growth tech at Hopin and Altura, running deals with senior buyers who had every reason to say no.

Then I went and built my own company and raised seven figures for it. That taught me more about why deals happen, and why they quietly stall, than any of the good quota years did. It also taught me which part of it I am actually good at.

So now I do that bit for business owners who are excellent at the work and have never had to go out and find it. I run this same system on my own business every single day, which is why most of my leads now come to me rather than the other way round. You are not buying a theory.

Matt on LinkedIn ↗

"The value I got in the first 15 minutes was worth the cost alone. We are getting so much more out of our sales effort now. The ROI is exceptional. Thoroughly recommend."

Client · Data Driven Legal
Fit

This works for a narrow
kind of business.

I would rather tell you now than three weeks in. If you are not on the left, please do not book a call.

This is for you if

  • You are a business owner and the expertise being sold is genuinely yours
  • You are already billing clients, and have been going at least six months
  • Your clients are worth somewhere between £5,000 and £10,000 a month each
  • There are between one and ten of you, and nobody's actual job is new business
  • Most of your work has come through referrals and your network
  • You are willing to put your own name on a post once a day
  • You can decide to start this without asking anyone else

This is not for you if

  • You are pre-revenue, or still in a job alongside it
  • You want someone to ghostwrite while you stay invisible
  • What you sell is low ticket or self-serve
  • You already have someone whose whole job is new business
  • You want a tool you log into rather than a system that is run for you
  • You are looking for a guaranteed number of meetings
  • You need clients this week. Nothing real works that fast

Ready to sign new clients?

Book 20 minutes. Tell me what you do and who you would happily take ten more of. I will tell you straight whether this fits, and if it does not, I will say so on the call rather than sell you something.

Get more clients →

No deck. No pitch. Twenty minutes and you will know either way.